Heena Kokal

Senior Analyst | Merchandising and Retail Sales Analytics | Space Planning | Assortment Optimization | Go-To-Market (GTM) | CPG | Driving Data-Driven Retail Decisions

Role
Senior Analyst - Space & Assortment Analytics at SAS Retail Services
Location
Quincy, MA, US
LinkedIn followers
500 followers

About Heena Kokal

Data-driven professional with experience analyzing sales, store performance, and operational data to uncover insights that drive smarter business decisions. Experienced in data exploration, visualization, and performance analysis, with a strong foundation in identifying trends and delivering insights that shape business outcomes.What motivates me most is using data to ask better questions, find clearer answers, and make measurable impact.

Experience

  1. Senior Analyst - Space & Assortment Analytics

    SAS Retail Services

    Aug 2025 — Present · Quincy, MA, US

    Drive data-led merchandising and assortment decisions by evaluating SKU and category level performance, inventory signals, and demand patterns across the business. Apply advanced analysis using Blue Yonder, Excel, Access, and Power BI to integrate POS, syndicated, and internal data, develop performance dashboards, and identify risks and opportunities that inform pricing, inventory, and forecasting strategies. Lead and mentor a team of analysts, strengthening analytical rigor, standardizing workflows, and ensuring high-quality insights are delivered across cross-functional teams.

Education

  • Fatima High School

    SSC

  • JAI HIND COLLEGE, MUMBAI

    HSC, Commerce

  • University of Notre Dame - Mendoza College of Business

    Master of Science in Business Analytics

  • SIES College of Commerce and Economics

    Bachelor of Management Studies, Marketing

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Heena Kokal — Senior Analyst - Space & Assortment Analytics at SAS Retail Services in Quincy, MA, US | Unifers