Heena Bansal
Staff Applied Scientist @InMobi Advertising
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WORK HISTORY
Staff Applied Scientist @InMobi Advertising
Bengaluru, IN
EDUCATION
Dr. B. R. Ambedkar National Institute of Technology Jalandhar
Bachelor of Technology (B.Tech.), Computer Science and Engineering
Indian Institute of Technology, Delhi
Master of Technology (M.Tech.), Computer Science and Engineering
SKILLS
ABOUT HEENA BANSAL
Experienced Machine Learning Engineer with 10+ years of experience working in Software Development, Research as well as Consulting domain. Masters from IIT Delhi focused in Machine Learning and Artificial Intelligence- Strong experience in AdTech Domain- Experience of working with multiple stakeholders (Product Managers/Analysts/Engineers), gathering requirements, defining key business and technical metrics, building end to end Data and Model pipelines, ML models offline experimentation, productionizing scalable models under tight latency constraints and A/B testing- Led and executed multiple ML projects end to end with Strong Ownership and Accountability- Strong mathematical background in various Machine Learning / Deep Learning Techniques- Good understanding of Ads Ranking Funnel and Ads Auction and pacing systems- Good understanding of Learning to rank models and recommendation systems- Good understanding of Natural Language Processing (Auto-Encoders, Transformers etc)- Computer Vision Techniques (Primarily Object/Face detection, Identification)- Basic understanding of Large Scale Distributed systems- Strong communication skills and experience of working with multiple stakeholders- Unit testing, Integration Testing and A/B experimentation
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