Heena Patel Sheth

Director | Creative Strategy & Brand Insights | Translating Data Into Storytelling That Performs

Role: Director, Creative Solution Delivery at Kantar
Location: Chicago, IL, US
LinkedIn followers: 500 followers

About Heena Patel Sheth

I’m a creative insights and advertising strategy professional with 15+ years of experience translating data into clear, actionable guidance that helps brands tell better stories and improve campaign performance. My work spans digital media, consumer research, and marketing strategy, combining hands-on execution with strategic thinking throughout the creative process.I’m passionate about understanding what makes creative connect — from emotional impact to message clarity — and turning those insights into practical recommendations. I enjoy analyzing studies, spotting patterns across brands, and supporting teams in optimizing creative across platforms and audiences.Recently, I’ve been integrating traditional research with AI-powered tools and early-stage pre-market testing to help predict performance and reduce risk. This blend of human insight and technology drives smarter, more efficient decision-making.I’m known for being a collaborative partner who goes beyond delivering reports — working closely with internal teams and stakeholders to shape strategy, build scalable research programs, and support growth initiatives. I bring energy, structure, and creativity to complex challenges and enjoy helping organizations navigate today’s fast-evolving advertising landscape.

Experience

Director, Creative Solution Delivery
Kantar
Dec 2021 — Present · Chicago, IL, US
Develop surveys for brands to maximize consumer insights to help drive and build brand equity in short term and long term metrics. Conduct post survey in-depth research and analysis to uncover valuable creative insights that inspire and support creative process.

Education

Georgia State University - J. Mack Robinson College of Business
BBA, MARKETING

Skills

Mobile Strategy
Media Buying
Mobile Marketing
Analytical Skills
Doubleclick
Online Advertising
Mobile Crm
Ad Networks
Display Advertising
Advertising Sales
Cpa
Business Development
Dart for Publishers
Mobile
Digital Marketing
Sem
Ad Serving
Strata
Media Planning
Management
Comscore
Online Marketing
Analytical Approach
Digital Strategy
Marketing
Web Analytics
Integrated Marketing
Audience Verification
Nielsen
Marketing Strategy
Market Research
Mobile Advertising
Research
Advertising
Advertising Operations
Vast/Vapid/Mraid
Project Management
Video
Account Management
Digital Media

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