Heena Adwani

About Heena Adwani

I absolutely love what I do with Digital Marketing aspects when it comes to SEO On Page activities, Technical SEO, Link building, Off-page activities, SMO (Influencer Marketing, Content Creation, Creative Making and to generate Organic and Paid leads with social media leads on the platforms (Facebook, LinkedIn, Twitter, Instagram) with keeping analytical skills for generating the leads with proven ROIYouTube Channel Optimization, I can improve the 25% of the subscriber in 2 months organically by focusing on the watch time, view velocity, vlogging content creation by adding the intros and outros, etc, Handled Email Marketing on an average click-through rate of 26.26% for domain-specific Products and Services. Implemented Pay Per Click (Search and Display Marketing) with total keywords ranked on the 1st ad position with 31 keywords ranking for my PPC campaign with the total spending of $197 for specific SaaS and PaaS services and products. Have used tools for better digital marketing results and have expertise in using (SEMrush, Ahref, Screaming Frog, Canva, Woorank, Simplilearn, Google Firebase, BuzzSumo, Google Analytics, Adobe Analytics, etc. and I’m passionate about being better every day by reading online trusted journals and apply them practically for better analytical results.

Experience

1. Lead Marketing

   Xoriant

   Apr 2024 — Present · Pune, IN

   As the Lead Marketing Executive at Xoriant, I spearhead the strategy and execution of our SEO and demand generation activities. My primary objectives are to enhance our website\'s visibility on search engines, drive organic traffic, generate leads, and optimize our demand-generation efforts.To achieve these goals, I conduct comprehensive keyword research using tools such as Google Keyword Planner and SEMrush. By analyzing our website data with Google Analytics, I identify areas for improvement in terms of website structure, content, and user experience.Based on my analysis, I implement on-page SEO strategies, including rich results on SERP, creating high-quality content, and improving website speed and performance. Additionally, I execute off-page SEO tactics such as building backlinks and engaging with our target audience on social media platforms.To support our demand generation efforts, I integrate various marketing tools and platforms. This includes leveraging Google Ads\' responsive search ads to create adaptable and effective ad campaigns that respond to user search behavior. Using Google Analytics 4 (GA4), I gain deeper insights into customer behavior and campaign performance, allowing for more informed decision-making. Google Data Studio helps me visualize data for clearer reporting and better strategic planning.To track our website\'s performance and user behavior, I utilize Google Tag Manager (GTM). I set up tracking tags to monitor user clicks, behavior, and conversions, providing valuable insights into our audience\'s interactions and enabling ongoing optimization of our website.As a result of my SEO, demand generation, and GTM efforts, we have significantly improved our website\'s search engine rankings, increased organic traffic, and generated more leads. Our integrated approach has enhanced our overall online presence and driven growth in demand generation.

Education

• Savitribai Phule Pune University

  Master’s Degree, Marketing

  2011 — 2013

• Amravati University

  Bachelor’s Degree, Computer Applications

  2008 — 2011

Skills

• Sales
• Business Development
• Crm
• Research
• New Business Development
• Consulting
• Business Analysis