Heena
E-commerce Ads Specialist | Amazon, Walmart, Wayfair, ManoMano, Target, Flipkart | Expert in PPC & DSP Campaigns
- Role
- Performance Marketing Manager at Zinus Europe
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Heena
Accomplished e-commerce professional experience in sales, operations, and account…
Experience
Performance Marketing Manager
Aug 2023 — Present · Bengaluru, IN
Led Amazon EU & UK seller accounts with ad budgets of €600k–€900k, doubling ROAS through advanced PPC strategies. Directed new product launches and ensured strong market presence across key categories. Collaborated with Zinus EU/UK country heads to align on sales targets, budgets, and campaign strategies. Managed Wayfair ads in DE & UK, optimizing campaigns for regional sales growth. Leveraged Skai, Helium10 & advanced A/B testing to drive 25% improvement in ad efficiency. Managed a cross-functional team of 6 across advertising, operations, content & sales. Scaled Zinus EU e-commerce revenue 3–4x with high-performing retail media & marketplace strategies.
Education
Pondicherry University
Master of Business Administration - MBA, Marketing
Maharshi Dayanand Sarswati University
BCA, Computer Science
2013 — 2017
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