Heema J.
Product Marketing Manager - Hindi Soundtracks @Sony Music Entertainment
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WORK HISTORY
Product Marketing Manager - Hindi Soundtracks @Sony Music Entertainment
Leading Product Management for Hindi Soundtracks - Bollywood and OTT, South Releases in Hindi, Singles and other key releases- Responsible for end-to-end partner and asset management between the production houses, music talent, promotional partners and internal support teams- Ideating and analysing marketing campaigns to maximize reach & engagement for various releases - Analysing the content consumption data for formulating effective content acquisition, marketing and business decisions- Deepening ownership of the Hindi Soundtracks repertoire by expanding scope to acquisitions Key Projects: Chhaava, Nadaaniyan, Sunny Sanskari Ki Tulsi Kumari, Mr. & Mrs. Mahi
EDUCATION
MICA | The School of Ideas
Post Graduate Diploma in Management - Communications
Shanti Asiatic School - India
High School Diploma, Business/Commerce, General
Institute of Management, Nirma University
Bachelor of Business Administration (BBA)
ABOUT HEEMA J.
Bollywood / Hindi Music Marketing at Sony Music | MICA
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