Hee Jin Yim

About Hee Jin Yim

I am a highly skilled professional with experience in both growth marketing in tech and veterinary medicine. Currently, I am working as a Growth Marketer at Atticus, where I lead the development and execution of marketing strategies for a series B legal tech startup. My background includes a role as a Performance Marketer at the world\'s largest online dating company and as a Digital Marketing Manager at an Agency. In the latter, I successfully managed client relationships and executed omni-channel media strategies for DoorDash and Caviar through their high growth period from 2019 to 2022.In addition to my marketing experience, I also have over 6 years of experience as a veterinary technician, specializing in avian, exotics, and wildlife at ACCESS Specialty Animal Hospitals. In this role, I provided expert care for a wide range of animals, administered medications, operated diagnostic equipment, and educated caregivers on animal care and disease management. I currently provide ad-hoc veterinary nursing support during periods of heavy patient loads and absence of personnel.Overall, my diverse skill set and experience make me a valuable asset to any team.

Experience

1. Growth Marketing Lead

   Atticus

   Nov 2023 — Present · US

   Hired specifically to lead the launch of a new vertical, building its marketing function from the ground up after two prior failed attempts. Overcame internal skepticism and worked cross-functionally across the entire client journey, from ad engagement to product experience, client service, and ultimately conversion through our marketplace of law firm partners.• Delivered a strategy that drove 163% growth in leads, reduced CAC by 29%, and achieved positive unit economics at scale within 6 months.• The vertical became the blueprint for future expansions. • Launched seven new marketing channels, with four scaling successfully month-over-month over five quarters, driving continuous improvements in ROI and scaling marketing efforts across diverse platforms.• Collaborated with product and engineering teams to build custom web experiences based on user feedback and internal metrics, enhancing user engagement and conversion rates.Co-led the development of a predictive model with Data Science and Engineering to dynamically value early-stage clients, optimizing bidding strategies and informing client prioritization.• Delivered quarterly strategy updates to executive leadership, aligning marketing initiatives with company goals and championing data-informed decisions.

Education

• University of California, Davis

  Bachelor of Science (B.S.), Animal Sciences

• University College Dublin

  Science & Engineering Summer School