Hedy Yu
Co-founder @Rooted Fare
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WORK HISTORY
Co-founder @Rooted Fare
Los Angeles, CA, US
EDUCATION
Mt. San Antonio College
Bachelor's degree, Business Management
Waseda University
Liberal Arts and Sciences/Liberal Studies
University of Redlands
Bachelor of Arts (BA), Entrepreneurship, Marketing, and Storytelling
UC Berkeley Extension
Digital Marketing Certification, Marketing
ABOUT HEDY YU
On a mission to make connecting with Chinese-American culture and flavor fun and easy through Rooted Fare. Celebrated by Chinese dads and Gen-Z foodies alike, our next-generation sweet Asian bread spreads are a fun and delicious twist on tradition! I’m a storyteller and marketer with 10+ years of marketing experience, specializing in product development, paid ads (Meta + Google), email, content, and CRO at DTC companies.When I’m not building Rooted Fare, I’m rock climbing, writing, hosting and attending events, and staying curious!
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