Hedi B.

Digital Marketing Specialist @Scaleway

Ville de Paris, FR

Strategy Development for Acquisition & Retention •→ Executed targeted marketing strategies to drive customer acquisition, engagement, and retention, aligning with business growth objectives.→ Optimized customer lifecycle strategies, ensuring seamless transitions between acquisition, activation, and retention phases.• Marketing Automation & Workflow Optimization •→ Implemented automation processes, streamlining campaign workflows and improving efficiency.→ Developed and maintained automated lead nurturing sequences, enhancing customer interactions and conversions.• Cross-Functional Collaboration •→ Partnered with sales, product, and customer success teams, ensuring marketing initiatives aligned with core business goals.→ Facilitated cross-team workshops, optimizing collaboration and refining go-to-market strategies.• Performance Analysis & Reporting •→ Analyzed key performance metrics, delivering actionable insights that optimized future strategies.→ Created custom dashboards and reports, allowing real-time tracking of campaign effectiveness and audience behavior.• Database Management, Lead Enrichment & Scoring •→ Managed database segmentation & list hygiene, improving audience targeting and data accuracy.→ Implemented lead enrichment using Lusha, enhancing prospecting accuracy and sales alignment.→ Developed lead scoring models, prioritizing high-value prospects for targeted marketing efforts.→ Integrated data validation processes, ensuring high-quality lead data for sales and marketing initiatives.