Hector Lara
Fractional CFO/Controller | 15+ Years in Financial Management, ERP Implementation, & Strategic Leadership | FP&A | Expertise in GAAP Compliance, KPI Development & Merger Integration | Power BI & Data Analytics Specialist
- Role
- Principal at Sentro Technologies Usa, Llc
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Hector Lara
Dynamic financial leader with over 15 years of progressive experience in financial management, strategic planning, and operational optimization across diverse industries. Expertise in building brand awareness through innovative strategies, driving revenue growth, and enhancing enterprise value. Proven track record in leading ERP implementations, post-merger integrations, and cost-saving initiatives that delivered $1M annual savings and improved EBITDA by 20%. Adept at financial forecasting, KPI development, and GAAP compliance, ensuring audit accuracy and risk mitigation. Skilled in mentoring teams, optimizing cash flow, and deploying data-driven insights to drive decision-making and organizational excellence.
Experience
Principal
Feb 2025 — Present · Houston, TX, US
I lead financial strategy, operational structuring, and long-term value creation at Sentro Technologies USA. My primary focus is capital efficiency, structured growth, and building institutional-grade financial systems within a growing enterprise.Responsibilities include-Financial modeling and forecasting-Department restructuring and reporting optimization-Cash flow management and capital planning-Operational process refinement-Margin analysis and performance metrics trackingI approach business with a disciplined, investor-minded framework focused on scalable infrastructure and risk-adjusted growth.
Education
Hult International Business School
Master of Business Administration (MBA)
2014 — 2015
UNIVERSITY OF NEVADA
Bachelor of Arts, International Affairs
2007 — 2011
Skills
- Team Building
- Management
- Marketing
- Social Media Marketing
- Sales Management
- Strategic Partnerships
- Business Planning
- Team Leadership
- Entrepreneurship
- Business Strategy
- Crm
- Key Account Development
- Leadership
- Lead Generation
- Communication
- Customer Satisfaction
- New Business Development
- Market Research
- Teamwork
- Sales Process
- Marketing Strategy
- Strategic Planning
- Negotiation
- Market Analysis
- Intercultural Communication
- Customer Service
- Project Management
- Microsoft Office
- Sales
- Social Media
- Key Account Management
- Communication Skills
- B2b
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