Hector Fajardo

About Hector Fajardo

For more than 20 years I’ve worked in global marketing, much of it in the travel industry. What keeps me curious is understanding people. Why they trust a brand, what moves them to act, and how real experiences shape loyalty.Great marketing is never just about budget or scale. Often the best results come from working with what you have, thinking creatively, and solving the fundamentals. Throughout my career I’ve led global campaigns, supported brand growth, and helped teams adopt new digital tools, including AI, to make work simpler and more effective. Data matters, but behind every number is a human decision.Travel brings all of these things together. It’s about meeting new people, solving problems in unfamiliar places, and seeing the world through someone else’s perspective. In many ways, it’s the ultimate bucket list.Outside of work, my greatest role is being a husband and father. Success means little if it isn’t shared with the people who matter most. Travel teaches you that the world runs on human connection. Good marketing does too.

Experience

1. Sr Manager, B2b Marketing & Sales Excellence

   Four Seasons Yachts

   Apr 2024 — Present · Miami-Fort Lauderdale, FL, US

   Currently leading trade marketing and commercial support across global agency partners, aligning revenue goals, partner strategy, and marketing execution.Oversee co-op investments, performance tracking, and reporting while contributing to creative direction and campaign development across channels.Driving operational efficiency through AI tools and new workflows, while supporting sales enablement through training, content, and partner-facing resources.

Education

• Florida International University

  Bachelor of Science - BS, Communications; Psychology

  2002 — 2006

Skills

• Media Buying
• Media Planning
• Broadcast
• Radio Advertising
• Marketing Strategy
• Sem
• Strategic Communications
• Social Media
• Digital Strategy
• Brand Development
• Marketing Communications
• Social Media Marketing
• Advertising
• Integrated Marketing
• Digital Media
• Advertising Sales
• Interactive Marketing
• Mobile Marketing
• New Media
• Radio
• Search Engine Marketing (Sem)
• Broadcasting
• Marketing