Héctor Camacho

About Héctor Camacho

With over 15 years of experience in SEO and digital marketing, I currently serve as the Global Platform Integration Strategist at HP, where I lead technical SEO initiatives for the company’s global ecommerce platform. My role focuses on creating and executing a platform-first technical SEO strategy, ensuring scalable and regionally consistent solutions. I collaborate closely with Product Owners and engineering teams to align SEO and AI search considerations with platform architecture and delivery timelines. My work is driven by a commitment to enhancing platform discoverability across traditional search, AI Overviews, and large language model-based systems like ChatGPT and Claude. I specialize in foundational SEO areas such as crawlability, indexation, canonicalization, structured data, and Core Web Vitals, leveraging tools like BrightEdge to monitor visibility and optimize performance. Through a collaborative and agile approach, I contribute to the global rollout of impactful SEO initiatives that support HP’s worldwide ecommerce strategy.

Experience

1. Platform Integration Strategist, Global Reach & Ai Search

   HP

   Jan 2025 — Present · US

   I serve as the technical SEO lead for HP’s global ecommerce platform, with a primary focus on strategy, prioritization, and global scalability. My role centers on defining the technical SEO direction at a platform level and ensuring that validated ideas and solutions are escalated and rolled out consistently across regions.I own the global technical SEO roadmap, working closely with Product Owners and engineering pods to align SEO and AI search considerations with platform architecture, delivery timelines, and long-term scalability.Key focus areas• Act as technical SEO lead, setting strategy and standards across HP’s ecommerce platforms• Define and maintain the global SEO technical roadmap, prioritizing initiatives with platform-wide impact• Partner with Product Owners and engineering teams to embed SEO and AI search requirements into platform design and delivery• Guide platform-level initiatives related to AI Mode, AI Overviews, and LLM-based discovery (e.g, ChatGPT and Claude)• Use BrightEdge, including its AI and Catalyst capabilities, to track visibility and inform strategic decisions across search and AI-driven surfaces• Lead global escalation of SEO initiatives, scaling proven solutions from the US to EMEA, APJ, and the Americas• Set standards for structured data (schema), faceted navigation, crawlability, and indexation across markets• Coordinate with engineering on implementation alignment, QA validation, and release readiness• Operate within Agile frameworks, collaborating through Jira, Slack, and cross-functional planning rituals

Education

• Universidad Autónoma de Madrid

  Masters degree in Marketing, Economicas

  2009 — 2011

• Universidad Autónoma de Madrid

  Bachelor's degree in Hospitality , Hospitality Administration/Management

  2006 — 2009

Skills

• Agile Project Management
• Budgeting
• Publicidad En Internet
• Online Marketing
• Mercadotecnia En Medios Sociales
• Google Adwords
• Customer Service
• Marketing En Motores De Búsqueda
• Estrategia De Mercadotecnia
• SEO
• Social Media
• Google Analytics
• Redes Sociales
• Online Advertising
• Google Tag Manager
• Digital Marketing
• Wordpress
• Blogs
• Gestión De Cuentas
• Web Analytics Implementation
• Marketing En Internet
• Análisis Web
• Sem
• Estrategia Digital
• Desarrollo De Productos Online
• Digital Strategy
• Marketing Digital
• Account Management
• Optimización En Buscadores