Hector Daza
Director Programmatic @Horizon Media
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WORK HISTORY
Director Programmatic @Horizon Media
US
EDUCATION
Baruch College
Bachelor of Business Administration (B.B.A.)
ABOUT HECTOR DAZA
Digital advertising professional with proficiency in strategy, planning and buyingexperience across both programmatic and direct media. Framework consists of RTB, PMP, PG and direct inventory buys with a technical background in ad operations. Platform experience includes DV360, The Trade Desk, Amazon DSP and others. Execute campaigns in cross channel display media across multiple clients in verticals such as CPG, alch/bev, retail, and pharmaceuticals.Ability to strategize against clear performance goals while optimizing campaigns to meet client KPIs in both Awareness and Direct Response.
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