Lauren Hebert
Product Marketing Manager | Connecting Strategy to Tactical Execution | Driving Clarity, Messaging & Customer-Centric Growth
- Role
- Product Marketing Manager at Fríant
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Lauren Hebert
Product marketer with 10 years of experience driving product strategy, go-to-market initiatives, launches, and positioning across B2B and B2C. Experience includes working with brands such as Google, YouTube, and McKesson, partnering closely with product, sales, and creative teams to translate complex offerings into clear market narratives that drive adoption. I take ownership of the full product marketing lifecycle, from competitive intelligence and positioning to GTM planning and launch execution. My focus is on bringing structure to high-stakes initiatives by ensuring disciplined execution and focused messaging deliver measurable market impact.With a background spanning both agency and in-house roles, I adapt quickly to shifting business contexts. I excel at converting strategic vision into hands-on execution and leading cross-functional launches, including global websites and flagship events, while keeping diverse teams focused on shared outcomes.Top Skills: Go-to-Market Strategy & Execution • Product Positioning & Messaging • Competitive Analysis & Market Intelligence • Product Launch Management • Sales Enablement & Collateral Development • Customer Research & Insights • Cross-Functional Program Leadership • Stakeholder Alignment • Marketing Campaign Strategy • Performance Analysis & Optimization • B2B & B2C Marketing
Experience
Product Marketing Manager
Jan 2025 — Present · San Leandro, CA, US
As Friant’s first Product Marketing Manager, I’m helping build the foundation for scalable, insight-driven marketing from the ground up.
Education
San Francisco State University
BA, Communications
Skills
- Phone Etiquette
- Event Planning
- Social Networking
- Social Media Marketing
- Teamwork
- Press Releases
- Microsoft Office
- Sales
- Corporate Communications
- Public Speaking
- Web Content
- Editing
- Public Relations
- Marketing
- Fundraising
- Marketing Strategy
- Advertising
- Powerpoint
- Microsoft Excel
- Time Management
- Nonprofits
- Community Outreach
- Management
- Social Media
- Joomla
- Webex
- Communication
- Google Analytics
- Photoshop
- Leadership
- Customer Service
- Content Management
- Microsoft Word
- People-Oriented
- Newsletters
- Marketing Communications
- Blogging
- Research
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