Heba Hallal Walker
Senior Experiential Marketing & Events Leader | Large-Scale Festivals, Cultural Programming & Public Engagement | GCC & Global
- Role
- Director, Experiential Programs & Public Engagement at Pico Emea
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Heba Hallal Walker
Senior experiential marketing and events leader with 10+ years of experience delivering large-scale festivals, cultural programs, and integrated marketing campaigns across the GCC and international markets. Proven in leading end-to-end delivery from strategy and programming to production and campaign execution working with government entities, cultural institutions, and global brands.
Experience
Director, Experiential Programs & Public Engagement
Aug 2024 — Present · Dubai, AE
Drove large-scale audience impact: Directed community engagement for a attendee cultural festival across 3 venues / 17 days, delivered 600+ experiences through a team of 6 program leads.• Turned strategy into measurable participation: Built and executed 4 flagship engagement programs that activated participants through 135 workshops, 550 guided tours, and a 6-week apprenticeship program.• Delivered complex programs: Led partnerships (17 activations / participants), vendor management, staffing, budgets, and trained 80+ facilitators to ensure consistent, high-quality execution.
Education
Lebanese University
Bachelor of Law, Faculty of Law & Political Sciences
1997 — 2002
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