Heath Westover

About Heath Westover

With over 2.5 years at BECU as a Senior Product Analyst, I deliver data-driven insights to enhance product strategy and member experience. My work includes building scalable data pipelines, developing executive-ready dashboards, and defining metrics to analyze debit card usage trends, optimize performance, and support strategic decision-making. Throughout my career, I have focused on enabling data-informed decision-making and improving customer-centric outcomes. I am committed to leveraging expertise in marketing analytics, business administration, and financial reporting to drive growth, optimize performance, and create actionable strategies that align with organizational goals.

Experience

1. Senior Product Analyst

   BECU

   Jun 2023 — Present · Seattle, WA, US

   As a Senior Product Analyst at BECU, I partnered with the Financial Health and Debit Card teams to deliver data-driven insights that informed product strategy and member experience. I led the end-to-end development of debit card analytics from the ground up—defining metrics, building scalable data pipelines, and creating executive-ready dashboards—to uncover usage trends, optimize performance, and support strategic decision-making.My work directly contributed to maximizing over $1M in monthly debit interchange revenue by identifying actionable opportunities across member behavior, transaction patterns, and product performance. I collaborated closely with product managers, stakeholders, and cross-functional teams to translate complex data into clear, impactful insights.

Education

• University of Washington

  Bachelor of Business Administration - BBA, Innovation Management

• University of Washington

  Bachelor of Arts, Business Administration and Management, General

• Brigham Young University

  Organizational Behavior Studies

Skills

• Sql
• Access
• Digital Strategy
• Crm
• Web Analytics
• Analysis
• Search Engine Optimization (SEO)
• Word
• Program Management
• C#
• Sas Programming
• Customer Relationship Management (Crm)
• SEO
• Business Analysis
• Lead Generation
• Online Advertising
• Analytics
• Microsoft Sql Server
• Management
• Program Development
• Marketing Strategy
• Segmentation
• R
• Microsoft Excel
• Powerpoint
• Marketing
• Product Management
• Tableau
• Email Marketing
• Google Analytics
• Market Research
• Mobile Devices
• Omniture
• Data Management
• Microsoft Word
• Adobe Insight (Data Workbench)
• Alteryx
• Programming C#
• Competitive Analysis
• Digital Marketing