Heath Hutchison

About Heath Hutchison

As a curious and data-minded demand generation professional, I help B2B SaaS companies drive digital transformation by building ABM marketing frameworks and optimizing marketing technology to accelerate growth throughout the customer lifecycle. I bring extensive experience in full-funnel marketing strategy, ABM orchestration and digital execution designed to generate demand and meet revenue goals.ABM & Integrated Marketing Leadership | Demand Generation & GrowthA strategic ABM & Integrated Marketing Executive with a track record of designing and executing high-impact marketing programs to drive pipeline growth, revenue acceleration, and customer engagement. I excel in leveraging AI, automation, and data-driven insights to optimize go-to-market (GTM) strategies, enhance campaign precision, and ensure measurable ROI. Passionate about aligning marketing and sales for seamless buyer experiences.Growth-Driven Marketing & Scalable StrategiesSpecializing in building Account-Based Marketing (ABM) and integrated marketing campaigns to capitalize market opportunities. My teams excute high-impact marketing campaigns that engage key ICP audiences with personalized, value-based messaging. I thrive in fast-paced, data-centric environments, ensuring that marketing investments translate into tangible business outcomes through precise targeting, performance analytics an marketing attribution reports.Cross-Functional Leadership & GTM ExcellenceRecognized for fostering cross-functional collaboration across sales, product, and customer success teams to align messaging, KPIs, and outreach strategies. By integrating AI-driven marketing automation, predictive analytics, and paid media operations, I have successfully accelerated lead conversions and increased marketing efficiency.Key Accomplishments & Expertise: Drove a 120% increase in marketing-qualified leads by orchestrating high-impact paid media campaigns. Led a $200K media budget, ensuring optimal channel allocation generating 30% YOY growth in pipeline to $70M. Achieved a fourfold increase in closed revenue, driving a 60% year-over-year surge in web leads through data-driven marketing strategies. Expanded Facebook audience by 250%, growing from 6K to over 21K followers, strengthening social engagement. Earned the Constant Contact All-Star Award for exceptional email marketing performance and engagement. Let\'s connect! Open to discussions on ABM innovation, GTM strategies, AI-driven marketing automation, and demand generation to drive revenue and business growth.Email:

Experience

1. Director of Growth Operations

   invent.ai

   Jan 2026 — Present

   The Director of Growth Operations, I own the operational backbone of the go-to-market engine, ensuring marketing, sales, and customer success are aligned, measurable, and scalable. I am responsible for revenue-driving systems, processes, analytics that accelerate pipeline growth, improve conversion, and increase efficiency across the full funnel.

Education

• American University

  Bachelor of Business Administration - BBA, International Marketing and Spanish Studies

• American University - Kogod School of Business

  Bachelor of Business Administration - BBA, International Marketing

Skills

• Salesforce.com
• Constant Contact
• Process Optimization
• Hootsuite
• Process Development
• Market Research
• SEO
• Digital Advertising
• Data Analysis
• Referrals
• Trade Shows
• Solar Energy
• Marketing Campaign Workflow
• Microsoft Office
• Online Advertising
• Web Analytics
• Business Development
• Marketo
• Consumer Retention
• Digital Marketing
• Marketing Automation
• Partnerships
• Public Relations
• Online Marketing
• Email Management
• Key Performance Indicators
• Multi-Channel Marketing
• Photoshop
• Marketing Strategy
• Program Management
• Wordpress Administrator
• Act-on
• Process Simulation
• Email Marketing
• Demand Generation
• Campaign Management
• Strategy
• Partnership Development
• Strategic Partnerships
• Referral Generation