Heather West

About Heather West

I help clients tell their success stories with credibility and expertise. My specialty is working with architectural, engineering and construction (AEC) product manufacturers and service providers, and industry leaders at the intersection of aesthetics, performance and sustainability.With a research-driven, strategic approach to communications, I support sales and marketing teams in generating awareness, managing reputations, sharing technical knowledge and deepening connections with their customers, colleagues and communities. Together, we create professional content and provide consistent messaging through the most effective communication channels while managing brand identity.

Experience

1. Committee Member

   Construction Specifications Institute

   Jan 2023 — Present

   As a CSI member, I volunteer on the Education Committee, assisting the national staff in creating resources that help everyone on construction project teams do their jobs better.I also have served for multiple years as a National Conference Peer Reviewer of presentation submissions.

Education

• Normandale Community College

  A.A.

  1987 — 1990

• University of Minnesota

  B.A., Journalism/Mass Communications

  1984 — 1992

Skills

• Commercial Interiors
• Communication
• Content Strategy
• Marketing Strategy
• Social Media
• Newspapers
• Marketing Communications
• Green Marketing
• Communication Skills
• Leadership
• Association Marketing
• Nonprofits
• Building Envelope
• Communications Planning
• Non-Profits
• Product Marketing
• Content Writing
• Brand Development
• Marketing
• Copy Editing
• Magazines
• Newsletters
• Architecture
• Construction
• Copywriting
• Strategic Planning
• Green
• Content Development
• Integrated Marketing
• Press Releases
• Editing
• Green Building
• Feature Articles
• Writing
• Sustainability
• Web Content
• B2b
• Corporate Communications
• Trade Shows
• Reputation Management