Heather Welch
Email Marketing Associate @7 For All Mankind
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WORK HISTORY
Email Marketing Associate @7 For All Mankind
Los Angeles, CA, US
Manage end to end execution of all email and SMS marketing campaigns • Perform Quality Assurance (QA) tests of all email campaigns with strong attention to detail, resulting in optimized execution of all campaigns• Briefing, building, and deployment of all email and SMS campaigns across two brand identifies using Listrak• Manage email program reporting and analysis using Listrak EMS, Excel and Google Sheets• Manage coordination of digital assets for digital marketing channels• Work with designated design teams to execute asset creation based on campaign data and performance, optimizing key marketing tentpoles• Review competitor email campaigns and audit opportunities for two individual brand identities
EDUCATION
Calhoun Community College
Social Sciences
Douglas J Aveda Institute
Instuctor, Limited Instructor Program
The Art Institutes
Fashion Marketing and Management
FIDM
Master of Business Administration, cum laude
Florida College of Natural Health-Brandenton
Licensed Aesthetician 2002, Skin Care Training Program
Cosmix School of Makeup Artistry
Certification, Fundamental Makeup Techniques
Danville Area Community College/Danville Junior College
Data Entry/Microcomputer Applications
Academy of Art University
Bachelor of Fine Arts, cum laude, Fashion Marketing
ABOUT HEATHER WELCH
Passionate, creative, and business-minded email marketing and sales professional with experience in the apparel, lifestyle, and beauty industries. My professional experience stretches into meeting and exceeding sales plans, relationship building skills, and proven results in growing audiences through testing and analysis. I bring with me brand enthusiasm, positivity, and an exuberance to take on more.
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