Heather McMahon Wadia

About Heather McMahon Wadia

Seasoned strategist and marketing communications professional with extensive expertise in creating and executing story-driven marketing, public relations, and communications campaigns across the United States. Top skills include strategy development, brand management, team leadership, storytelling, social media and web content creation, paid and earned media, advocacy, executive communications, and fostering diversity, equity, and inclusion. Broad project management and event experience in both corporate and non-profit sectors. Industry experience includes museums, healthcare, renewable energy, higher education, the music industry, food and beverage, sports, biotech, automotive, and finance.*Note - postings on LinkedIn are my own and may not represent my current employer\'s positions or opinions.

Experience

1. Senior Director of Brand Marketing

   Omsi

   May 2022 — Present · Portland, OR, US

   Leading a multidisciplinary team focused on creating story and design-driven campaigns that elevate our brand, drive revenue, and propel OMSI\'s mission of inspiring curiosity through inclusive science learning experiences.

Education

• Fordham University

  BA, Communications, Journalism

Skills

• Social Media Marketing
• Thought Leadership
• Writing
• Strategic Communications
• Strategic Planning
• Press Releases
• Public Relations
• Internal Communications
• Media Relations
• Marketing
• Microsoft Office
• Corporate Social Responsibility
• Program Management
• Strategy
• Messaging
• Management
• Publicity
• Marketing Strategy
• Editing
• Reputation Management
• Project Management
• Event Management
• Crisis Communications
• Message Development
• Event Planning
• Nonprofits
• Public Affairs
• Corporate Communications
• Public Speaking
• Communications Planning
• Nonprofit Organizations
• Social Media
• Leadership
• Crisis Management
• Integrated Marketing