Heather Trone
- Role
- Marketing Manager at Fraser Advanced Information Systems
- Location
- Reading, PA, US
- LinkedIn followers
- 500 followers
About Heather Trone
Creative and engaging marketing professional with extensive experience developing…
Experience
Marketing Manager
Fraser Advanced Information Systems
Jan 2015 — Present
Create, manage and implement strategic marketing plans including online marketing, brand management, advertising, corporate giving programs and direct marketing. Implemented inbound marketing program with full implementation of HubSpot. Revenue increase with Hubspot of approximately $1M- Work with Sales Managers to create effective campaigns to provide Account Executives with marketing qualified leads (MQLs)- Develop, manage and implement the corporate website. Corporate website redesign completed in 2018 that led to a 50% increase in website traffic. The new website led to nearly in new business in its first year. Website relaunch via Hubspot is scheduled for 2023- Research and write a thought-leadership website blog to place the company at the forefront of the business technology industry- Manage all social media channels and create engaging content to attract visitors. Traffic to social media has increased by more than 400% and followers have increased by more than 500%- Design, manage and implement all print. internet and display advertising- Develop analytical tools to conduct analyses of the company’s marketing activities to determine ROI and marketing plan effectiveness- Plan, direct and execute all firm special events (approximately 15 per year) including customer appreciation events, lunch and learn seminars, local chamber of commerce events and company open houses- Lead the corporate Bid Team and write all responses to Requests for Proposals that are received by the company. A complete overhaul of this team has led to a 30% increase in bid business from previous years- Manage relationships with outside vendors including printers, video production, consultants and advertising agency staff.
Education
Commonwealth University-Bloomsburg
Bachelor of Science, Sociology/Criminal Justice
1992 — 1996
Northern Lehigh High School
High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program
1989 — 1992
The Wharton School
Business Administration and Management, General
1999 — 2000
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