Heather Taylor
- Role
- Integrated Media Director at Destination Marketing
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Heather Taylor
Marketing strategist with a unique blend of media and product marketing experience. After…
Experience
Integrated Media Director
Jan 2021 — Present
As Integrated Media Director, I develop and execute strategically sound omni-channel campaigns across paid, owned, and earned media channels. Responsible for building awareness, consideration, and conversion against relevant consumer touchpoints, leading and directing an internal team along with external agency partners. • Partner with Creative leads to ensure client creative is effective across an integrated mix of owned, earned and paid channels. • Collaborate with Account Directors and UX Designers to develop consumer journey. • Build, evolve, and lead prioritization roadmap for clients’ digital initiatives. • Supervise e-commerce client accounts, responsible for building team and strategy resulting in 32% YOY sales increase. • Manage all aspects of media investment: budget management & reporting, invoice & billing reconciliation. • Analyze KPI framework vs role of channel to ensure effectiveness. • Think strategically and tactically to meet client needs. • Manage, grow, mentor my team, and contribute to the development of all teammates.
Education
University of Idaho
Advertising
Skills
- Email Marketing
- Campaign Management
- Analytics
- Media Strategy
- Digital Marketing
- Reporting & Analysis
- Digital Media
- Online Advertising
- Radio Advertising
- Strategy
- Media Planning
- Advertising
- Outdoor Advertising
- Sponsorship
- Account Management
- B2b Marketing
- Mobile Marketing
- Media Research
- Budgeting
- Public Relations
- Integrated Media
- Interactive Advertising
- Budgets
- Advertising Sales
- New Business Generation
- Donovan (Dds)
- Broadcast
- Client Services
- Facebook Marketing
- Media Buying
- Lead Generation
- Media Negotiation
- Brand Development
- Comscore
- Traditional Media
- Social Media Marketing
- Interactive Marketing
- New Business Development
- Sem
- Ppc
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