Heather Spangler

About Heather Spangler

Seasoned Marketing Executive with over 26 years of experience in leading and executing comprehensive marketing strategies including multi-site healthcare companies, start-ups and nutraceutical/celebrity wellness brands. Expertise in digital marketing, team development, SEO, social media strategies, in start-up environments. Proven track record of increasing brand awareness, generating high-quality leads, and building world-class teams. Highly skilled in managing cross-functional teams, optimizing marketing campaigns, and using data-driven insights to refine strategies.

Experience

1. VP of Marketing

   Forum Health

   Aug 2020 — Present

   I have demonstrated exceptional leadership by spearheading the marketing efforts for newly acquired clinics, achieving substantial growth in new patient acquisition across our expanding network, which grew from 6 to 38 clinics in just 3 years. Leading a dedicated team, we established a nationwide network of integrative and functional medicine clinics, focusing on cash-pay models. My role included developing and executing robust marketing strategies encompassing paid social, paid search, SEO, and email marketing to consistently generate high-quality leads. We successfully acquired integrative medicine clinics, seamlessly integrating and enhancing their marketing and sales operations, thereby driving significant business expansion and bolstering our market presence. Throughout these endeavors, I effectively managed a team of 8 individuals and coordinated with 4 external agencies to achieve our ambitious growth objectives.

Education

• California Polytechnic State University-San Luis Obispo

  BS Business Adminstration, Marketing

  1992 — 1996