Heather Simpson
Marketing leader passionate about turning complex tech into clear, compelling stories that inspire action and adoption.
- Role
- Sr Product Marketing Manager at SpecterOps
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Heather Simpson
I bring over a decade of experience building and activating go-to-market strategies in tech — with a deep focus on translating complex technical stories into clear, compelling value for developers, technical audiences, and enterprise stakeholders. I thrive at the intersection of product, messaging, and launch: crafting narratives that resonate, enabling go-to-market excellence, and driving adoption and engagement through meaningful programs and content.I’m known for my ability to collaborate across global, cross-functional teams and orchestrate high-impact product launches and integrated GTM initiatives — from strategic concept through full execution — combining precision, creativity and operational rigor to deliver results. I’m energized by building programs and processes, tackling new challenges, and contributing to positive, high-performing team cultures.
Experience
Sr Product Marketing Manager
Jan 2026 — Present
Education
Universidad de Guadalajara
Semester Abroad, Independent Study Abroad
1999 — 1999
Penn State University
B.A, Media Studies: International Communications
1996 — 2000
The Johns Hopkins University - Carey Business School
Master of Science, Marketing
2006 — 2010
Penn State University
B.A, Spanish
1996 — 2000
Skills
- Leadership
- Marketing Communications
- Online Marketing
- Web Content Management
- Team Leadership
- Corporate Communications
- Customer Relationship Management (Crm)
- Management
- Program Management
- Marketing Management
- Web Content
- Email Marketing
- Social Media Marketing
- Market Research
- Marketing Communications Planning
- Advertising
- Digital Marketing
- Product Marketing
- Project Management
- Event Planning
- Go-to-Market Strategy
- Social Media Communications
- Blogging
- Lead Generation
- Event Management
- Brand Management
- Community Engagement
- Marketing Strategy
- Analytics
- Public Relations
- Internal Communications
- Press Releases
- Strategy
- Integrated Marketing
- Content Management
- Strategic Communications
- Thought Leadership
- Newsletters
- Crm
- Social Media
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