Heather Simpson

Marketing leader passionate about turning complex tech into clear, compelling stories that inspire action and adoption.

Role
Sr Product Marketing Manager at SpecterOps
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Heather Simpson

I bring over a decade of experience building and activating go-to-market strategies in tech — with a deep focus on translating complex technical stories into clear, compelling value for developers, technical audiences, and enterprise stakeholders. I thrive at the intersection of product, messaging, and launch: crafting narratives that resonate, enabling go-to-market excellence, and driving adoption and engagement through meaningful programs and content.I’m known for my ability to collaborate across global, cross-functional teams and orchestrate high-impact product launches and integrated GTM initiatives — from strategic concept through full execution — combining precision, creativity and operational rigor to deliver results. I’m energized by building programs and processes, tackling new challenges, and contributing to positive, high-performing team cultures.

Experience

  1. Sr Product Marketing Manager

    SpecterOps

    Jan 2026 — Present

Education

  • Universidad de Guadalajara

    Semester Abroad, Independent Study Abroad

    1999 — 1999

  • Penn State University

    B.A, Media Studies: International Communications

    1996 — 2000

  • The Johns Hopkins University - Carey Business School

    Master of Science, Marketing

    2006 — 2010

  • Penn State University

    B.A, Spanish

    1996 — 2000

Skills

  • Leadership
  • Marketing Communications
  • Online Marketing
  • Web Content Management
  • Team Leadership
  • Corporate Communications
  • Customer Relationship Management (Crm)
  • Management
  • Program Management
  • Marketing Management
  • Web Content
  • Email Marketing
  • Social Media Marketing
  • Market Research
  • Marketing Communications Planning
  • Advertising
  • Digital Marketing
  • Product Marketing
  • Project Management
  • Event Planning
  • Go-to-Market Strategy
  • Social Media Communications
  • Blogging
  • Lead Generation
  • Event Management
  • Brand Management
  • Community Engagement
  • Marketing Strategy
  • Analytics
  • Public Relations
  • Internal Communications
  • Press Releases
  • Strategy
  • Integrated Marketing
  • Content Management
  • Strategic Communications
  • Thought Leadership
  • Newsletters
  • Crm
  • Social Media

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Heather Simpson — Sr Product Marketing Manager at SpecterOps in Pittsburgh, PA, US | Unifers