Heather Sheen

WORK HISTORY

EDUCATION

ABOUT HEATHER SHEEN

As a communications professional, I ensure that a company’s messaging aligns with its strategic objectives using my expertise in brand, corporate, and issues management. Over the course of my ten-year career, I’ve successfully fostered key strategies that have generated millions of media impressions, increased social media presence and worked with top experts/associations to garner positive brand awareness and engagement.Some of my other contributions include:• Positioning a tech client as a thought leader by editing and then pitching executive bylines to top B2B publications (workplace.ca and HR.com)• Securing and managing key strategic partnerships with important patient organizations and innovative companies • Planning and implementing successful digital health and disease awareness campaigns (including social media, influencer marketing, email marketing and website development)• Advising executive team on employee engagement opportunities to foster high morale• Proactively responding to reputational risks and crisis situations for key stakeholder groups via press releases, media pitches, key messages, and infographicsThe skills that have helped me succeed are:Project Management | Strategic Planning | Digital Health | Social Media Campaigns | Community Management | Public Relations | Brand Communications | Corporate Communications | External Communications | New Business Development | Issues Management/ Crisis Communications | Client and Stakeholder Management | Media Relations | Digital Marketing | Website Management | Community Management | Thought Leadership | Client Relations | Stakeholder Relations | Influencer Marketing | Partnerships | Community Investment | Health Tech