Heather Sharbaugh
Marketing Manager, KCAS Bio
- Role
- Marketing Manager at KCAS Bio
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Heather Sharbaugh
Strategic and data-driven marketing leader with 15+ years of experience developing and…
Experience
Marketing Manager
Jul 2024 — Present · Olathe, KS, US
Develop and Execute Marketing Segmentation and Messaging Strategies:Create targeted marketing segmentation and message strategies to inform multi-tactic campaign execution, ensuring alignment with overall business objectives- Design Holistic Multi-Touch Campaigns:Strategize and implement comprehensive, multi-touch campaigns with a primary focus on digital channels and platforms, effectively driving inbound quality leads and engaging specific accounts-Manage Campaigns Across Owned Media Platforms:Oversee and optimize campaigns deployed through various owned media platforms, including social media, email, and other digital communication channels, to enhance brand visibility and engagement-Collaborate with Marketing and Sales Leadership:Partner with marketing and sales teams to develop account-based marketing (ABM) playbooks, incorporating targeted outreach tactics to foster alignment and drive effective account engagement-Lead Marketing Automation Strategy Development:Direct the creation and implementation of marketing automation strategies, streamlining processes to improve efficiency and effectiveness in campaign management and lead nurturing.
Education
DePaul University
B.S.
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