Heather Santoro

About Heather Santoro

I am a strategic sales, marketing and business development executive with a record of success in driving market penetration and expansion, elevating businesses to market leadership and contributing multimillions of dollars to bottom-line profitability. Throughout my career, I have consistently delivered top-notch sales results and played a key role in strategic market focus, new business development and business expansion.Additional strengths, characteristics and attributes include the following: History of establishing pre- and post-program planning and analysis to ensure marketing efforts align with business goals and deliver extraordinary results. Outstanding market analysis acumen with foresight to anticipate and profit from emerging market trends, leading businesses to build on success year over year, well into the future. Expertise in developing consultative business partnerships — assessing needs, learning marketing objectives and devising strategies that contribute to record-setting business growth. Exceptional interpersonal, communication and presentation skills; able to create and deliver high-quality sales presentation to diverse decision makers, including senior managers and C-suite executives. Uncompromised commitment to customer service excellence balanced by the highest degree of integrity in all relationships and transactions. Energized by ambitious goals — creative, self-motivated, enthusiastic and profit-oriented.

Experience

1. Regional Sales Strategist

   IndoorMedia Marketing

   Mar 2025 — Present · Western, NY, US

Education

• University at Buffalo School of Management, The State University of New York

  Bachelor of Science - BS, Political Science and Government

  2000 — 2001

• Eastern Michigan University

  Pre-Law Studies

  1994

• Indiana University Indianapolis

  Political Science and Government

  1996 — 2000