Heather Sampson
Strategic Events Professional | Event Strategist | Association Management | Consultant
- Role
- Founder CEO at Aspire Meetings & Events
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Heather Sampson
An association management and meetings industry professional with more than 25 years of…
Experience
Founder CEO
Jul 2016 — Present · Boston, MA, US
Founded Aspire Meetings & Events LLC, a full-service meeting management and consulting firm, to provide sourcing of venues and service providers, event planning/management, event consulting, production of digital/hybrid events, and event technology analysis and integration. Committed to providing my clients with the tools, resources, and expertise to execute flawless, impactful, and engaging events. Specializes in association and corporate meetings, conventions, special events, and trade shows for groups of Partners with in-house planning teams as an extension of their staff, and provides full-service event management for organizations without a meeting professional on staff. Assess event technology usage and planning processes to identify areas that may be enhanced through new or improved event technology. Develop event strategic plans, based on a thorough analysis of event metrics, history, and participant data collected from prior events (registration, lead retrieval/exhibit hall traffic reports, session attendance, demographics, etc.). Identify appropriate solutions for event organizers to increase attendee engagement, improve their planning operations, and deliver content from the live event to remote attendees through digital/hybrid events and web-based Learning Management Systems.
Skills
- Event Operations
- Sales Management
- Budgets
- Hotels
- Leadership
- Registration
- Hospitality Industry
- Budgeting
- Hospitality Management
- Exhibit Preparation
- Marketing
- Social Media
- Event Management
- Meeting Planning
- Strategic Planning
- Program Development
- Management
- Digital/Hybrid Events
- Hospitality
- Event Planning
- Sales
- Hotel Management
- Nonprofits
- Technology
- Sponsorship
- Non-Profits
- Convention Services
- Marketing Strategy
- Association Management
- Contract Negotiation
- Trade Shows
- Marketing Communications
- Medical Meetings
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