Heather Boyd
Senior Director of Marketing, Pcgs Division @Collectors
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WORK HISTORY
Senior Director of Marketing, Pcgs Division @Collectors
Orange County, CA, US
EDUCATION
Chapman University
Bachelor of Science, Business Administration and Management, Marketing
SKILLS
ABOUT HEATHER BOYD
As the Senior Director of Marketing at Collectors, I lead a team of international professionals who are passionate about creating and delivering engaging and educational content and experiences for the collectibles community. I have over a decade of experience in marketing and events, working with global and diverse audiences and over 7 years of marketing leadership experience.My mission is to increase the value and visibility of Collectors\' brands and services, primarily the PCGS division, which is the world\'s leading authority on coin authentication and grading. I have successfully executed the company\'s rebrand and website redesign, increased annual paid memberships by 88%, and developed a robust content strategy that generated over 1.4 million views for PCGS.com in 2023. I also manage community relations through various online and offline channels, providing transparency and building trust with our customers and partners. Additionally, I oversee the marketing for the PCGS international offices in Paris, Shanghai and Hong Kong where we communicate in French, German, Chinese, Korean, Japanese, and English.
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