Heather Rhoden
Marketing Automation Lead, NA Seeds (via Salesforce Marketing Cloud)
- Role
- Marketing Automation Lead at Syngenta
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Heather Rhoden
I\'m a Salesforce Certified Administrator with a passion for helping companies better…
Experience
Marketing Automation Lead
Aug 2022 — Present
Build automated journeys for all types of customer and seller touchpoints from API triggered journeys, app-push notification journeys, transactional financing email journeys, SMS opt-ins, event registrations, newsletters, welcome journeys and beyond- Build branded Cloud pages for various branded event registrations, landing pages, and interactive forms- Build and send dynamic emails, templates, dynamic content blocks, interactive forms via Content Builder and Email Studio- Build and send single-send SMS touchpoints via Mobile Studio- Incorporate Einstein Send Time Optimization into numerous journeys and review Einstein engagement and insight metrics to help guide future touchpoint journeys- Automation Studio - Data extract and file transport for automated data extension extractions, basic SQL queries for importing records into data extensions- Review and communication Intelligence Reports findings to stakeholders - Create monthly Campaigns in Salesforce Sales Cloud for all North American Seeds digital marketing touchpoints- Standard Operating Procedure (SOP) Creation and Documentation for Marketing Cloud in North American Seeds- Created and maintain a SmartSheet Intake Form for all Digital Marketing Request for NA Seeds
Education
Inlingua Language School
German Language
2009 — 2009
University of North Florida
A.A., Psychology
2003 — 2005
University of West Florida
B.A., Psychology
2005 — 2008
Skills
- Transaction Management
- Underscore.js
- Real Estate
- Negotiation
- Data Analysis
- Workplace Safety
- Real Estate Investing
- Css
- Analysis
- Purchasing Negotiation
- Financial Statements
- Research
- Osha Regulations
- Public Speaking
- Javascript
- Bookkeeping
- Office Management
- Teaching
- Administration
- Html
- Client Prospecting
- Construction Safety
- Surety Bonds
- Rental Real Estate
- Powerpoint
- Microsoft Excel
- Transition Coaching
- Safety Policy
- Bid Proposals
- Investment Properties
- Quickbooks
- Microsoft Office
- Sales
- Xero
- Training
- Regulatory Documentation
- Accident Prevention
- Workers' Compensation Claims
- Copywriting
- Customer Service
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