Heather Randolph Carter
Chief Marketing & Communication Officer. Mission-driven brand steward with record of building and transforming teams to solve enterprise challenges in high-growth organizations.
- Role
- Chief Marketing Officer at Carson Group
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Heather Randolph Carter
With more than 20 years of experience in communication and marketing roles of progressing responsibility, I bring a record of taking calculated risks to transform business functions and solve enterprise challenges, exceeding expectations and continually expanding my scope and impact. I have demonstrated the ability to lead with a clear vision in high-growth organizations by pairing keen audience insights with a command of language and innovative strategies that create connections between organizations and stakeholders. As a servant leader who sees limitless potential in people, I work to foster a culture of learning, trust, and empowerment that values collaboration and team wins. As a peer and business partner, I forge strong relationships across functions to build alignment on strategies that yield measurable business outcomes. Whether interacting with a board of directors, my peers, or my team, I am counted on to exhibit calm under pressure, to absorb chaos rather than reflect or magnify it, to stop the swirl and right the ship.
Experience
Chief Marketing Officer
Apr 2024 — Present
Responsible for all marketing and communication activity across Carson Group, which includes Carson Wealth, Carson Coaching, and Carson Partners. Thought‐leader, bringing innovation and a strong marketing vision to the company with specific oversight of marketing strategy, brand, public relations, events, product marketing, demand generation, corporate communication, ensuring a strong, consistent, and cohesive brand voice across all touchpoints. Enterprise leader responsible for talent strategy, leadership development, and workforce and cultural market expansion. Third party posts found on this profile do not reflect the views of CWM, LLC and have not been reviewed by CWM,LLC as to accuracy or completeness.
Education
Wofford College
Bachelor of Arts - BA, English and Sociology
1993 — 1997
University of Virginia
Master of Arts - MA, English and Women's Studies
1997 — 1999
Skills
- Corporate Communications
- Internal Communications
- Public Relations
- Communications Planning
- Marketing
- Community Development
- Strategic Communications
- Marketing Communications
- Media Relations
- Press Releases
- Mergers & Acquisitions
- Leadership
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