Heather Phenix
Managing Director @A Da
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WORK HISTORY
Managing Director @A Da
Brooklyn, NY, US
Run the innovation and experience design business, from client service through to operations, production, finance, business development and resourcing in the Web2/Web3, AI, MR and immersive experiential space. Maintain oversight on all projects and deliveries with Microsoft, Nike, cultural institutions and others. Merger integration operations lead between A_DA and Superfly Marketing Group.
EDUCATION
OCAD University
G.DIP, Digital Futures
Concordia University
B.A., Communications Studies
SIFT - Summer Institute of Film & Television
Writing for Television
CEGEP - John Abbott College
D.E.C., Liberal Arts
Harvard Business School Online
Certificate in Disruptive Strategy, Business
ABOUT HEATHER PHENIX
For the past 14 years, Heather has collaborated with top multidisciplinary talent all over the world to produce content and experiences where tech, story and design intersect. From live action and documentary to animation, AR, VR, XR, AI, social, branded, gaming, voice, experiential, Web2, Web3 and beyond, Heather seeks to streamline operations and production process for maximum impact. Heather has led R&D, marketing and production teams, built partnerships and spearheaded innovative projects with clients like Google, Twitter, Disney, Microsoft, Nike, the Tribeca Film Festival, Star Wars, Lego, Warby Parker, Postmates, Sephora, Verizon, Intel, Disney, Ford and Fox. Her work has been featured at Hot Docs, Sundance, IDFA, in the New York Times, Variety, Fast Company, Hypebeast, The Hollywood Reporter, The National Post, Strategy, Ad Age, and recognized by the Cannes Lions, Emmys, Webbys, One Show, Art Director\'s Club of Canada, D & ADs and the Canadian Screen Awards. Notable Projects-Nike Experiences Playbooks: A set of strategic, design focused guides for experiential, digital and retail extensions in all existent Nike geos, 2022/2023 -The Mandalorian / Google: AR experience, 2020 -The Tribeca Film Festival: Virtual Awards & AR experience, 2020 -The Boys: Baby Laser Tag AR app, 2020 (42k+downloads, 4.9* average app store review)-Twitter Culture & Conversations: web experience, 2019 (One Show: Best Craft & Art Direction, 2020)-Nuclear Dissent: Interactive doc series (Best Original Interactive Production - ADCC and CSA Awards, Best Use of Video and Best Visual Design - Webby Awards, 2019)-21 Days of Gratitude: Google Voice Experiment (featured at SXSW, 2018)-I Spy With My Five Eyes: Interactive doc series (Best Original Interactive Production at the ADCC Awards, featured at IDFA 2017)-The Lincoln Music Selfie Experiment: Dynamic music generator (nominated Best Sound Design: Cannes Lions, 2015)-Stolen Seas: Feature length documentary (Amazon Prime, Netflix, CBC, Audience Network, winner of the Boccalino d’Oro at Locarno International Film Festival, featured at Hot Docs, 2013) Specialties-Bilingual: French / English -Content Strategy & Production -Brand & Business Strategy -Social Media Strategy -Partnerships & Business Development -Documentary Features & Series Production -Team Leadership -AR & VR Production -Conversational Interface Production -Experiential Production -Marketing & Publicity
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