Heather Naef-Owen

About Heather Naef-Owen

Rapid Business Development maximizing Profitable Growth through Sales & Marketing Leadership and Operational Strategy for B2B CPG industries. 30 years leadership in sales and product development drives growth through industry expertise and superior value creation, ever seeking to understand needs and collaborate resources for unique and efficient results. Technical marketing and business development focus, innovation with attention to bottom line, contract negotiation, superior service, industry networking, and perpetual pursuit of achieving goals, results in sustainable business growth and profit maximization.Consumer InsightIn today’s environment of social and global awareness, consumers are engaged and seek insight into what they buy. Alignment with industry innovation and market drivers, product development and service excellence drives creation of world class products and teams that market them.Sustainable SuccessDevelopment, Sales, and Management designed for rapid AND long term cumulative growth. Recent HighlightsDrive collaborative revitalization and restructure to rapidly increase market growth and profitability, emphasis on alignment of internal and external teams, change integration, strategic product development, market expansion, innovation, efficient personnel allocation, optimized supply chain and inventory management.Develop and execute market-focused strategies to lead teams of Sales and Technical Service Managers, aligned with global departmental heads.Technical marketing, Product Development, and B2B Sales LeadershipIntegrated experience in CPG development and marketing, complete knowledge of product lifecycle. Drive end-to-end marketability, from raw material innovation, through product development, production, distribution, technical service, marketing, sales, customer service, and regulatory demands.Established skill set from education and direct experience. Lead process through skilled team development; strategic hires, thorough training, and ongoing professional development. Inspire engaged, empowered, and productive teams.OriginationInnovative sales and marketing career began young with drawings and sale of art. Work continued, ranging from golf ball retrieval and sales at age eight, production and sales of custom candies, sandwiches, academic tutoring, and nutritional counseling, to launch of retail store \"Teen Cosmetics\", linked to non-profit to build and support teen confidence. Exhilarating balance of creativity, product development, operations, and process, turning a vision into reality.

Experience

1. Commercial Director

   Innospec Inc.

   May 2024 — Present · US

Education

• Rutgers University

  Cosmetic Chemistry

• UCLA

  Cosmetic Chemistry

• Pepperdine University

  MBA

  1999 — 2002

• California State University, Fullerton

  BA

  1989 — 1993

• Fairleigh Dickinson University

  Cosmetic Chemistry

  2000 — 2001

Skills

• Price
• Networking
• Profit Maximization
• Cosmetics
• Personal Care
• Sales Management
• Income Statement
• Time Management
• Fmcg
• Polymers
• Customer Insight
• Market Planning
• Pricing
• Raw Materials
• Strategy
• Key Account Management
• International Sales
• Market Development
• Consumer Products
• Market Analysis
• Sales
• Flavors
• Brand Management
• Purchasing
• Team Building
• Cross-Functional Team Leadership
• Packaging
• Operations Management
• Marketing Management
• Manufacturing
• Commercialization
• International Business
• Marketing Strategy
• Key Account Development
• Direct Sales
• Business Development
• New Business Development
• Leadership
• Project Management
• Competitive Analysis