Heather Lee

About Heather Lee

Hi y\'all! Im Heather Lee - New Englander living in the south, who dreams in flowcharts & decks, loves a good cortado, discovering new products and epic imaginary lands games with my kiddo. Over the course of my career, I have always been attracted to purpose driven companies with strong, diverse leadership teams within the health and wellness industry. My superpowers include: creating something from nothing, omni channel go-to-market strategy, integrated & holistic marketing/branding execution, product development and solving difficult problems quickly. My strong instincts led me to be a health and wellness futurist who identifies global market gaps and trends through data analysis, cross-industry observations and finely tuned intuition. My current soap boxes are around nutrient density in everyday food, getting functional ingredients (ask me about my obsession with kelp, mushrooms or yaupon - America\'s only native caffeine!), kids nutrition, anything health-tech, bike buses and uplifting female founders.Drop me a message and let\'s connect!

Experience

1. CMO

   Catspring Yaupon

   Jun 2024 — Present

Education

• Massachusetts College of Liberal Arts

  Bachelor of Science (BS), Business, Management, Marketing, and Related Support Services

  2003 — 2006

Skills

• Market Research
• Business Planning
• Customer Relationship Management (Crm)
• New Business Development
• Business Strategy
• Project Management
• Management
• Team Building
• Email Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Inventory Management
• Marketing
• Budgets
• Strategic Planning
• Competitive Analysis
• Crm
• Product Development
• Purchasing
• Business Development
• Supply Chain Management
• Direct Marketing