Heather Morse

Fellow @College Of Law Practice Management

New Orleans, LA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2018 — Present

Fellow @College Of Law Practice Management

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The College Law Practice Management was formed in 1994 to honor and recognize distinguished law practice management professionals, to set standards of achievement for others in the profession, and to fund and assist projects that enhance the highest quality of law practice management. The College and its Fellows inspire excellence and innovation in law practice management by:Honoring extraordinary achievement;Developing, exchanging and disseminating knowledge;Stimulating innovation in the delivery of legal services; andActing as a catalyst for positive change within the legal profession, including the encouragement of diversity and inclusion, throughout the profession. I am honored and humbled to be welcomed as a Fellow by ColPM.

EDUCATION

N/A

UC San Diego

Bachelor of Arts - BA, Political Science.

SKILLS

Business of LawPublic RelationsMedia RelationsLegal MarketingSocial NetworkingSocial Media MarketingLeadershipContent StrategyCompetitive IntelligenceMarketing StrategyEditingPublic SpeakingEvent ManagementStrategic PlanningEvent PlanningStrategyBusiness DevelopmentNon-ProfitsBrand DevelopmentPromotionsMarketing CommunicationsFacebookEventsConferencesSocial MediaWritingBloggingOnline MarketingCrm

ABOUT HEATHER MORSE

I am a Chief Marketing and Business Development Officer with nearly 30 years of experience helping law firms grow—strategically, sustainably, and at scale. My career spans AmLaw 50 firms, mid-sized national firms, and boutique practices, giving me a rare, 360-degree perspective on how business development, marketing, and brand strategy must evolve across different firm models.Most recently, I served for nearly seven years as Chief Business Development Officer at McGlinchey Stafford, where I built and scaled the firm’s business development function, institutionalized its brand, and partnered closely with firm leadership to drive record revenue and growth. I am known for translating firm strategy into actionable, measurable initiatives that engage partners, strengthen market position, and accelerate performance.What differentiates my work is my ability to operate fluently in both highly complex, matrixed organizations and lean, growth-oriented environments. I have led enterprise-level business development initiatives, modernized infrastructure through data and process discipline, and built credibility with managing partners, executive committees, and practice leaders across offices and regions.I bring executive judgment, operational rigor, and immediate readiness to lead at AmLaw 100 scale—without a learning curve. My focus is on helping sophisticated law firms align strategy, culture, and execution to achieve sustained growth in an increasingly competitive legal marketplace.

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Heather Morse — Fellow at College Of Law Practice Management in New Orleans, LA, US | Unifers