Heather Mesquita

About Heather Mesquita

For enterprise sales leaders, it’s about more than just selling a product. True success only comes when we’ve successfully aligned ourselves with our customer’s needs while communicating and ultimately delivering value. Such a strategy requires a unity of purpose, direction, and goals amongst sales, product, and marketing teams. Only when those teams understand how to act as one entity, can they actively collaborate with strategic partnerships and clients. As an enterprise sales leader, I have continuously:• Developed and executed strategic account strategies to increase market share and customer adoption of product solutions.• Successfully align sales, product, marketing and partnerships to achieve optimal outcomes, develop strategic plans and communicate value drivers for our customers. • Presented on Artificial Intelligence, Fintech, Women Leadership, and technology trends at various webinars and conferences as a thought leader for technology in the professional services industry.• Created and executed the go-to-market strategy based on analysis of current state and future state needs of our largest and most important customers.• Continuously modified and adjusted on a quarterly basis by developing individual Quarterly Business Reviews (QBRs) with the sales team. Each team member owns their own strategy on how best to align the company’s roadmap, goals, and successes with the needs of clients and prospective clients they manage.The results have been consistently exceeding sales targets while also building trust with the clients I’ve worked with over many years. If you do what you say you’re going to do and love what you do, then the rest falls into place.

Experience

1. Director of Strategic Accounts, North America

   Caseware

   Feb 2024 — Present · US

Education

• Vanderbilt University Owen Graduate School of Management

  Americas Executive MBA

• PROFUTURO - FIA Business School

  Executive MBA, Americas International EMBA

• Instituto Tecnológico Autónomo de México

  Americas Executive MBA

• Beedie School of Business at Simon Fraser University

  Americas Executive MBA

• Eastern Michigan University

  B.A., B.B.A, Language and World Business, Marketing & Spanish

  1996 — 2001

Skills

• Practice Management
• Direct Sales
• Strategic Partnerships
• Territory Development
• Consulting
• Business Intelligence
• Software Industry
• Solution Selling
• Program Management
• Sales
• International Business Development
• Strategic Planning
• B2b
• Management
• Cold Calling
• Crm
• Software as a Service (Saas)
• Business Development
• Lead Generation
• Accounting
• Prospecting Skills
• Customer Experience
• Selling
• Cloud Computing
• Time Management
• Saas
• Sales Process
• Marketing
• Salesforce.com
• New Business Development
• Sales Operations
• Professional Services
• Account Management
• Enterprise Software
• Sales Presentations