Heather A. McLarney
Marketing Executive, Consultant, Fractional CMO: Tech, SaaS, Cybersecurity, Healthcare IT Strategy | Revenue & Demand Growth | Digital | Brand | Content | Academic & Industry Advisor | Forbes Contributor
- Role
- Advisory Board Member at Cmo Council
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Heather A. McLarney
With over 20 years of experience in marketing, I have helped employers and clients generate over $3.9B in revenue across various sectors, including technology, cybersecurity, SaaS, and healthcare IT. As a strategic marketing consultant and fractional CMO, I partner with organizations to create and execute marketing strategies that drive growth, profitability, and competitive advantage.I have a proven track record of leading and transforming marketing teams into effective revenue drivers, as well as contributing to the successful acquisitions of several companies. I am also a Forbes contributor and an academic and industry advisor, sharing my insights and best practices on modern B2B marketing. My strengths include marketing planning, digital marketing, demand generation, content marketing, marketing communications, product positioning, sales enablement, and customer acquisition and retention. I am passionate about organizational alignment, talent management, and customer experience, and I strive to deliver value and results to my clients and stakeholders.
Experience
Advisory Board Member
Jan 2021 — Present
Education
Ohio University
Bachelor's Degree
University of Phoenix
Master of Business Administration (MBA)
Skills
- Strategy
- Marketing Strategy
- Leadership
- Marketing Communications
- Start-Ups
- Product Marketing
- Strategic Planning
- Marketing
- Sales
- Product Management
- Lead Generation
- Business Strategy
- Management
- Corporate Communications
- Advertising
- Strategic Partnerships
- Healthcare
- Direct Marketing
- Email Marketing
- Go-to-Market Strategy
- Segmentation
- Competitive Analysis
- Marketing Management
- Cross-Functional Team Leadership
- Executive Management
- Strategic Leadership
- Integrated Marketing
- Social Media Marketing
- New Business Development
- Team Building
- Market Research
- Public Relations
- Online Advertising
- Brand Management
- Saas
- Business Development
- Digital Marketing
- Customer Relationship Management (Crm)
- Commercialization
- Healthcare Information Technology (Hit)
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