Heather McKinney
Group Director at Talk Shoppe | Former WarnerMedia (HBO Max, TBS, TNT) | MBA
- Role
- Group Director at Talk Shoppe
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Heather McKinney
Innovative researcher with proven ability to drive audience, content and brand analyses from ideation to execution with a passion for identifying and analyzing new trends. Leader in managing teams skilled in multi-platform media studies to create final analyses with context and actionable recommendations that guide marketing, programming, sales, promotions and business strategy.
Experience
Group Director
Jun 2023 — Present
Education
The University of Georgia
ABJ, Telecommunication Arts
2001 — 2005
University of Georgia - Terry College of Business
Master of Business Administration - MBA
2020 — 2022
Skills
- Customer Insight
- Analytics
- Comscore
- Research
- Social Media Measurement
- Social Media Marketing
- Entertainment
- Research Design
- Omniture
- Competitive Analysis
- Web Analytics
- Market Research
- Broadcast
- Segmentation
- Broadcast Television
- Social Media
- Digital Media
- Media Research
- Marketing Research
- Excel
- Television
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.