Heather McHatton

About Heather McHatton

Brand ambassador and communications expert with a proven reputation for leading authentic, enterprise-wide communications that reinforce business goals and engage PEOPLE to feel empowered, included and informed.Specialties: Internal Communications; Employer Brand & Employee Experience (Engagement/Recognition/Retention); Justice, Equity, Diversity, Inclusion (JEDI); Sustainability; Change Management; Social Media• A strong writer and presenter skilled at distilling complex information into simple, transparent communications - and when appropriate, FUN• A trusted partner to C-suite executives, business leaders and Human Resources • Industry expertise: Tech, Finance, Life Sciences, Consumer Packaged Goods, Film, Higher Education

Experience

1. Associate Faculty

   Columbia University Sps Ms In Strategic Communication

   Sep 2021 — Present · New York, NY, US

   Prepare rising communication leaders by co-creating and co-teaching curriculum for Ethical Decision-Making for Communicators- Lead lectures, which includes presenting relevant, engaging cases, current events in context and comprehensive stakeholder analyses- Coach students; evaluate work and provide detailed feedback; grade assignments; and be point of contact for student inquiries

Education

• Fairfield University

  BA, Marketing, Communications

• Columbia University

  Masters, Strategic Communications

• School of Visual Arts

  Corporate Identity/Branding, Print Production for Designers, Gourmet Typography, Designing Interiors

Skills

• Internal Communications
• Branding & Identity
• Employer Branding
• Corporate Communications
• Advertising
• Program Management
• Sponsorship Activation
• Digital Video
• Relationship Management
• Direct Marketing
• Managing Agency Relationships
• Corporate Branding
• Blogging
• B2b Marketing Strategy
• Branded Content
• Vendor Management
• Editorial
• Product Launch
• Brand Development
• Presentation Development
• Sponsorship Program Development
• Digital Marketing
• Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Building Relationships
• Sponsorship Management
• Brand Awareness
• Communication Skills
• Thought Leadership
• Online Marketing
• Content Development
• Advertising Agency
• Brand Architecture
• Integrated Marketing
• Social Media
• B2c Marketing
• Creative Direction
• Digital Strategy