Heather Broner
Senior Director of Lifecycle & Member Growth @Twin Health
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WORK HISTORY
Senior Director of Lifecycle & Member Growth @Twin Health
I lead AI-driven lifecycle and growth marketing to drive acquisition, engagement, and activation for Twin’s metabolic health program—blending data, tech, and storytelling to optimize the full user journey.* Launched cross-channel automation via Braze, SFMC, and AI agents, significantly boosting registration funnel conversion.* Drove YoY activation growth through scalable experiments and retention strategies in partnership with product, design, and data science.
EDUCATION
Hendrix College
Bachelor of Arts, Biology
University of Arkansas for Medical Sciences
Post-Baccalaureate Certificate, Public Health
SKILLS
ABOUT HEATHER BRONER
I\'m a marketing leader, children’s book author, and champion of human-centered innovation.By day, I serve as the Senior Director of Lifecycle and Member Growth at Twin Health, where I lead data-driven, AI-enhanced marketing strategies that help individuals take control of their metabolic health. With over 13 years of experience in healthcare tech (B2B2C), I specialize in lifecycle marketing, CRM optimization, growth strategy, and member engagement—from first touch to long-term retention.I’ve built and scaled high-performing teams, reduced CPAs, increased acquisition by double digits, and integrated platforms like Braze, Salesforce Marketing Cloud, and custom AI agents to automate and personalize the member experience. My work blends creative storytelling with performance marketing, driven by a deep understanding of analytics, conversion funnels, and cross-channel orchestration.Outside of work, I’m the author of Brooks and the Great Big Bark-Off, a joyful picture book inspired by my son. The story celebrates courage, representation, and imagination—values I bring to both my parenting and professional life.If you\'re passionate about building better health outcomes, creating meaningful connections, or raising joyful readers—we should connect.
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