Heather Mann

About Heather Mann

Heather Mann is a creative storyteller with experience in communications, marketing, corporate partnerships, and content creation. Driven by her passion for building meaningful connections, she prides herself on her ability to unite those around her to achieve more by working together. Prior to her role as Dine Brands Global’s Communications Director, Heather was the Marketing & Communications Manager for Dog Haus – an award-winning fast casual restaurant concept – where she played a critical role in the launch of the brand’s virtual concepts, resulting in unprecedented sales growth and press recognition.Through her journey, Heather has developed a wealth of knowledge and experience in public relations, project management, and digital marketing. Proceeding her roles in the restaurant industry, Heather’s career began in entertainment, where she worked for several leading companies, including NBCUniversal and the TCL Chinese, where she had the opportunity to support the launches of Universal Studios Hollywood’s “The Wizarding World of Harry Potter,” Warner Bros.’ “Batman Exhibit,” the DVD release of How to Train Your Dragon 2, along with various film premieres, festivals, and special events. Heather continues to build from her experience and is passionate about creating impactful, innovative, and awareness-driving initiatives that further support the efforts of Dine and its brands.

Experience

1. Director of Communications

   Dine Brands Global

   Sep 2022 — Present · Glendale, CA, US

   As Director of Communications, I lead the corporate communications team that collaborates with Applebee\'s, IHOP, and Fuzzy\'s Taco Shop leadership and brand teams, and supports internal and external communication for shared service functions across the organization. Primary responsibilities: • Designs strategic communications plans and PR strategies that drive behaviors, generate awareness, and fuel employee engagement and business growth.• Leads internal communications team and provides hands-on executive communication and business function support – including key messaging development, system-wide communications, speech writing, and presentations – to the offices of the CEO, Chief People Officer, and Chief Development Officer & President of International. • Develops and implements social media strategies to drive retention, employee advocacy, and recruit high-quality candidate leads. Recent efforts resulted in a 1,074% increase in unique visitors to the company’s LinkedIn page and significant boosts in engagement and page followers.• Coaches employee resource groups on events, strategies, and communications for monthly cultural celebrations, and builds relationships with community partners. • Acts as an informed thought partner by understanding what’s happening across multiple functions and identifying opportunities to streamline and improve communications.• Creates clear and compelling content across all owned channels, including videos, graphic designs, newsletters, flyers, press release, and more.

Education

• California State University, Fullerton

  Bachelor’s Degree, BA - Communication/PR , Minor - American Studies

  2011 — 2015

Skills

• Television
• Video Editing
• Advertising
• Customer Service
• Communication
• Twitter
• Press Releases
• Microsoft Office
• Public Speaking
• Event Management
• Research
• New Media
• Publicity
• Social Networking
• Social Media Marketing
• Management
• Powerpoint
• Microsoft Excel
• Networking
• Marketing Communications
• Facebook
• Awesomeness
• Microsoft Word
• Team Leadership
• Writing
• Entertainment
• Public Relations
• Media Relations
• Time Management
• Enthusiasm to Learn
• Marketing
• Social Media
• Mathematics
• Teamwork
• Event Planning
• Leadership
• Blogging
• Editing