Heather Lum
Strategic Events + Experiential Marketer
- Role
- Executive Director, Account Management at George P Johnson Experience Marketing
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Heather Lum
Delivering strategic event-driven marketing with creative conception + flawless execution for multi-faceted programs including, executive summits, meetings, trade shows, user conferences + sales kick offs.More than 15 years of event management + meeting planning experience delivering B2B + B2C programs, driving sales, sponsorship + enhancing partnerships. Fully dedicated business leader working with c-suite executives on both corporate, as well as philanthropic events. Proven record of collaborating with cross-functional divisions (marketing, content/programming, creative, operations/logistics + internal/external vendors) applying best practices to establish event objectives, deliverables/timelines + managing budgets, while gaining buy-in optimizing event outcomes.
Experience
Executive Director, Account Management
George P Johnson Experience Marketing
Apr 2025 — Present · San Francisco, CA, US
Salesforce Leadership Team LeadSalesforce Team - AI Initiatives Lead Agency Tech & Innovation AmbassadorAgency Account Management Practice - Enablement Lead- Global Brand Fluency- Team Effectiveness and Growth: Equipping teams to do their best work — confidently, independently, and effectively — through the right combination of: Tools & technology (the “how”), Knowledge & playbooks (the “what”) and Mindset & support (the “why”)Salesforce Leadership TeamProgram Lead // DreamforceProgram Lead // Education Summit Program Lead // Connections (CNX)
Education
University of San Francisco
BAVA, Art History and Arts Management
2005
Skills
- Major Donor Events
- Talent Relations
- B2c Marketing
- B2b Marketing
- Special Events Development
- Public Broadcasting
- Events
- Nonprofits
- Sponsorship
- Event Management
- Auction Management
- Capital Campaign Management
- Fundraising
- Event Driven Marketing
- Volunteer Management & Recruiting
- Event Scripting and Timing
- Logistics Management
- Trade Shows
- Event Planning
- Volunteer Management
- Marketing
- Museums
- Children's Events
- Digital Media
- Corporate Events
- Program Development
- Social Media Marketing
- Project Management
- Stewardship
- Donor Management
- Fundraisers
- Museum Events
- Festival Management
- Entertainment
- Festivals
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