Heather Marcolini
Channel Account Manager @ESET
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WORK HISTORY
Channel Account Manager @ESET
EDUCATION
St. Francis Xavier University
Bachelor of Business Administration
ABOUT HEATHER MARCOLINI
I am a strategic marketing & sales leader obsessed with the customer experience. I lead marketing strategies that drive transformational growth and innovation for Fortune 500 retailers like Costco, Office Depot, Sam’s Club, Staples, Target, and Walmart. Known for my hustle and insatiable curiosity for testing, I produce data-driven insights, pipeline growth and measurable results.I bring extensive experience and success in amplifying brand presence and driving growth through strategic branding, retail media, and customer-centric initiatives. With a proven track record, I have honed my expertise in FinTech and Consumer Packaged Goods (CPG) industries, demonstrating my knack to bring campaigns to life!I am a passionate storyteller and have a deep desire to understand customer pain-points to develop the right solutions/experiences that consistently delight customers, partners and key stakeholders. My special skills include: GTM strategy, retail/digital media sales, e-commerce, market/consumer insights, performance marketing, business strategy, relationship management, business development, team leadership and coordination, strategic partnerships, SaaS, life cycle, and customer journey mapping, retail merchandising, Design 4 Delight (D4D), brand storytelling, and innovation catalyst. I am a relatively new DOG-Mom to Enzo and a fiercely loyal New England/Boston sports fan (except for my love for the Montreal Canadiens).
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