Heather Maples

About Heather Maples

I am a seasoned product owner with 12+ years of Salesforce administration experience in various sectors. Recognized for demonstrating a unique understanding of user experiences and preferences, I have a verifiable history of contributing directly to product adoption and revenue growth throughout my career. As such, I have consistently exceeded performance goals and am adept at achieving maximum operational impacts with minimal resource expenditure. Professional focal points include cross-functional collaboration, strategic planning/execution, sales/service management, Agile/Scrum/Waterfall methodologies, risk assessment/management, change management, project management, team leadership, and client relations. Currently, I am the VP/Senior Product Owner of Salesforce/CRM Analytics at PNC Bank. Here, I contribute to efforts to accelerate adoption, enhance the user experience, decrease swivel, and modify the platform for specific customer needs. In addition, I liaise with senior leadership, stakeholders, and teams at all organizational levels to ensure that the bank’s technological support structure is driving operations forward with minimal risk.Colleagues describe me as a progressive, driven, down-to-earth, sales enablement expert who can be relied on to offer superior solutions that deliver the intended results.

Experience

1. Member of Crm Analytics Client Advisory Board (Cab)

   Salesforce

   Sep 2022 — Present

   Recognized for trailblazing work leveraging CRMA within PNC. • Contribute to the definition of the future roadmap of the platform, as well as the early testing of new functionalities.• Cultivate collaborative relationships with the CRMA Platform Developers.

Education

• Carnegie Mellon University

  Strategy and Innovation Certification , Leadership, Strategy

• Villanova University

  Masters of Applied Project Management, Project Management

  2015