Heather Pennington
Fractional Chief Marketing Officer | Marketing Firm | Business Development & Sales | Business Consulting | Principal | Entrepreneur | Real Estate
- Role
- Chief Marketing Officer at Moore Invested
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Heather Pennington
A visionary Senior Marketing and General Management executive with over 25 years of diverse experience driving organizational growth and delivering exceptional results across marketing, communications, digital media, customer experience, technology, operations, and advertising. With a proven track record of exceeding sales objectives and fostering corporate success, this dynamic leader has cultivated strong relationships with local, mid-market, and Fortune 500 clients across a wide range of industries, including financial & investment, construction, engineering, architecture, real estate, academia, legal, and medical. A seasoned professional who has built and led dynamic teams, generated revenue, and implemented creative marketing strategies to deliver sustainable business growth. She has exceled in analyzing market trends, developing strategic plans, and leveraging marketing automation and SaaS tools to enhance performance. Known for her entrepreneurial mindset and exceptional communication skills, seamlessly managing complex projects, building long-term client relationships, and executing innovative solutions tailored to client needs.• Awarded the yearlong contract to spearhead the branding and marketing rollout for Kennesaw State University’s Division 1 Football program, resulting in sold-out season tickets and a waiting list.• Saved in operating costs within three months as Director of Marketing for national Wealth Advisory Firm by consolidating and negotiating contracts.• Represented Kennesaw State University in the prestigious New Ventures World Competition alongside universities such as Duke, Yale, and Harvard.Chief Marketing Officer | Principal, I Speak Business LLC (2016 – Present)Leads a consulting firm specializing in strategy, marketing, automation software, business development, branding, and advertising. Successfully manages clients ranging from $3M to $2.5B in revenue.Director of Marketing, national Wealth Advisory Firm (2022 – 2023)Directed national marketing efforts, managed a $1.3M+ marketing budget, and oversaw the implementation of brand consistency across multiple offices in the US.• Doctoral Candidate in Business Administration (DBA), Marketing Focus (20••••17, Kennesaw State University)• Master of Business Administration (MBA), Kennesaw State University• Bachelor’s in Business Management, Kennesaw State University• Global Engagement Certification• 2020, 2023, 2024 Media Innovator Award: Best in Full-Service Marketing & Business Consultancy • 2023 Atlanta’s Over 40 and Fabulous: Super Six Contest Winner
Experience
Chief Marketing Officer
Aug 2024 — Present · Atlanta, GA, US
Education
Florida State University
certificate, Radiology
1994 — 1995
Kennesaw State University - Michael J. Coles College of Business
Doctorate in Business
2017 — 2017
Kennesaw State University - Michael J. Coles College of Business
Global Certification
Kennesaw State University
Bachelor of Business Administration, Management; management
1996 — 2001
Kennesaw State University
Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services
2014 — 2016
Kennesaw State University
Global Engagement Certification
Eastern Florida State College
associates, Business Administration
1994 — 1996
Skills
- Entrepreneurship
- Public Speaking
- Event Planning
- Sales Management
- Negotiation
- Marketing Management
- Email Marketing
- Social Media
- Marketing
- Peoplesoft
- Customer Satisfaction
- Training
- New Business Development
- Customer Service
- Social Networking
- Cold Calling
- Online Marketing
- Marketing Communications
- Management Consulting
- Retail
- B2b
- Customer Relations
- Small Business
- Account Management
- Business Development
- Strategic Planning
- Event Management
- Lead Generation
- Coaching
- Leadership
- Budgets
- Sales Process
- Websites
- Social Media Marketing
- Marketing Strategy
- Advertising
- Direct Sales
- Management
- Team Building
- Public Relations
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