Heather McKay

About Heather McKay

Marketing & brand strategist with a passion for brand building, new technologies, and…

Experience

1. Director of Marketing

   Res-Tek, Inc

   Oct 2016 — Present · Cartersville, GA, US

   Provide direction and leadership toward the achievement of the organization’s philosophy, mission, strategy, and annual goals and objectives- Oversee all marketing communications including brand positioning, advertising, website, social media, product marketing, trade shows, and competitive analysis- Develop and implement strategies to increase market share, build brand voice, and strengthen the competitive position in the marketplace- Manage relationships with external agencies and project partners- Manages all digital advertising campaigns with outside agencies, including creative direction & keyword research- Directs trade shows strategy/planning for 14+ shows per year- Sources promotional items for sales team, staff, and trade shows & manages art direction & distribution. Manages special projects as required- Elevate brand and senior leadership visibility & reputation through articles written for national industry publications- Drives online engagement, advocacy and executes ongoing strategies to continually acquire new customers, engage them in the brand, inspire them to become advocates and drive them to action, visits, sales, sharing, etc- Monitor social channels to mine opportunities for sharing, encourage dialogue, gain consumer insights, identify trends, and drive top-of mind awareness- Drives B2B sales with account-based marketing strategies, content and email marketing, sales enablement, promotions, and product launch campaigns- Manage & develop employee recognition programs

Education

• The University of Georgia

  Bachelors: Journalism

Skills

• Administrative Assistants
• Public Relations
• Marketing
• Event Planning
• Networking
• Crm
• Event Management
• Sales Management
• Public Speaking
• Customer Service
• Retail
• Advertising
• Small Business Marketing
• Small Business
• Graphic Design
• Editing
• Management
• Professional Organizing
• Direct Sales
• Email Marketing
• Social Networking
• Social Media Marketing
• Time Management
• Social Media
• Fundraising
• Microsoft Office
• Sales
• Evernote
• Web Design