Heather Gillman

About Heather Gillman

Innovative Marketing Director, Strategist, and Communications Leader driving exceptional results for more than 18 years in both B2B and B2C healthcare markets, with an emphasis on strategic marketing and brand development, lead generation for revenue growth, consumer experience design, go-to-market planning, internal communication strategies, and campaign management. Proven results in establishing and leading successful teams with a passion for building a company’s brand, search engine optimization, internal communications, digital marketing and design, public relations, and company culture. Effective collaborator working with cross functional teams and a strong partner to C-level suite executives. Expertise in managing Pardot and HubSpot to integrate lead generation, customer experience and retention campaigns, while tracking ROI metrics.• Established marketing strategies and budgets for 16 specialty/emergency veterinary hospitals in the Midwest and West regions while building referral partner networks through CE events, campaigns, direct mail, social media, advertising, and reputation management.• Creation, development, and streamlining of marketing standard operating procedures, business processes, and workflows to support marketing efforts, strategies, and initiatives.• Managed over 250 planned events including Continuing Education (CE), community, and conferences; both in-person, virtual and hybrid.• Experience in managing large marketing budgets over $3.5M per year • Establishing the entire marketing program for a PE backed company focused on all markets in healthcare—responsible for building out Pardot and Salesforce marketing infrastructure.• Launching internal communication plans, strategies, and campaigns to educate internal staff on company products, business, customer experience; resulting in a highly engaged company culture. • Generated revenue growth, product awareness, and lead conversion through a mix of advertising, social media, and content development.• Passionate in building, managing, leading, and mentoring teams. • Doubled revenue year over year by generating awareness and conversion through a mix of SEO, PPC, back-linking, display advertising, social media, and content development.• Executing strategic 360 marketing plans for products and services to strengthen brand exposure and awareness while setting go-to-market strategies with an emphasis on product positioning.• Design, testing, and implementation of healthcare websites, emails, direct mail, advertising, and processes to ensure a successful customer experience.

Experience

1. Marketing Leader, She-eo

   Bloom With Content

   Jan 2025 — Present · Bountiful, UT, US

   Bloom With Content was founded with a simple yet powerful mission: to help small businesses grow through meaningful, creative marketing solutions. We understand the unique challenges small businesses face when it comes to building their brand and getting noticed. That’s why we’ve made it our job to make content marketing accessible, effective, and genuinely impactful.We offer the following services to small businesses: content development, branding and design, digital campaigns, social media management, SEO, website content and design, proofreading, webinars and presentations, and marketing consulting.My responsibilities include:• Develop and implement creative content marketing strategies to help small businesses increase visibility and attract more customers.• Provide a customized approach to every project, working closely with our clients to understand their goals, target audience, and budget, and then developing a tailored marketing strategy that delivers results. • Lead a team in providing affordable marketing services, including branding, digital campaigns, social media, and web design.• Collaborate with clients to understand their needs and goals, resulting in successful marketing campaigns that help businesses grow.

Education

• University of Utah

  Certificate, Leadership and Management

  2008 — 2009

• Utah State University

  Bachelor of Fine Arts (BFA), Graphic Design

  1994 — 2000