Heather Lennon Vieiro

About Heather Lennon Vieiro

As a publishing industry expert, I know what it takes to sell books. I have worked with some of the largest US publishers (Random House, HarperCollins, Simon & Schuster) and consulted with smaller publishers (Little Pickle Press, Rat Press, NorthSouth Books) to maximize opportunities and improve sales. My background blends strengths in brand building, marketing strategy, and an ability to ignite sales performance. I am passionate about elevating the organizational profile through outreach and relationship building. In addition, I leverage strong analytical skills to assess the market, pitch books, and gain buy in on new business ideas. AREAS OF EXPERTISEPublishing IndustryBrand BuildingMarketing & Social Media StrategySales GrowthProject ManagementPublic Relations & OutreachBusiness DevelopmentSales Distribution AgreementsBook Sales: Retail, Online, Library, Specialty, InternationalPositive Team Leadership CAREER HIGHLIGHTS Reignited brand and sales growth for NorthSouth Books, achieving 15% net growth year upon year. Facilitated a major transition in sales distribution to maximize sales and gain efficiencies. Launched multiple publishing programs working with NorthSouth Books, Arctis Books USA, Rat Press, Little Pickle Press, and more. Orchestrated rebranding efforts, overhauling marketing strategies to consistently outperform sales goals. Proficient in: Excel, PowerPoint, Word, Outlook, Teams, Sales Management Softwares, Mailchimp, Title Management Systems LET’S CONNECT!I am always happy to share my expertise, and I look forward to connecting with you!Press & Speaking

Experience

1. National Account Manager

   Simon & Schuster

   Jun 2022 — Present · New York, NY, US

Education

• St. Lawrence University

  Bachelor of Arts, English Writing

  1987 — 1991

Skills

• Management
• Ebooks
• Publishing
• Online Publishing
• Books
• Content Development
• Sales
• Publications
• Sales Management
• Copywriting
• Blogging
• Editorial
• Content Strategy