Heather Holland
Senior Director of Creator Partnerships @Jellysmack
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WORK HISTORY
Senior Director of Creator Partnerships @Jellysmack
In this role, I consistently exceed quarterly sales goals, and have generated $7M in revenue since while doubling the amount of creators onboarded (250+) since 2020. • Source and outreach to creators in the beauty, true crime, fashion/lifestyle, DIY, woodworking, and family spaces. Develop partnership proposals and lead all pitch meetings. • Work with finance team to analyze content, develop proposals, and structure contracts to value and license creators’ back and/or future catalogs. • Collaborate with creators and reps to structure deals, negotiate terms, and grow relationships. Oversee all creator onboarding to facilitate smooth experience. • Provide revenue forecasts and sales benchmarking updates to finance and RevOps teams. • Coordinate with enablement, marketing, performance, product, and legal teams on go-to-market strategy. • Utilized social media and digital data to spearhead company-wide vertical expansion into crime, cooking, maker, DIY, and woodworking verticals.
EDUCATION
California State University, Fullerton
Bachelor of Arts (B.A.), Communications, Minor Political Science
SKILLS
ABOUT HEATHER HOLLAND
I am a highly motivated and results-focused professional skilled at driving revenue by…
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