Heather Lee Monaster
Marketing Communications Specialist @Farm Credit Services of America
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WORK HISTORY
Marketing Communications Specialist @Farm Credit Services of America
Align with business goals to execute marketing strategies for agricultural financial and insurance products and services, special initiatives, new product and brand launches- Manage campaign execution through alignment with business goals, project management with content and digital teams and external agency, and communication with retail teammates- Collaborate with cross-functional teams to provide website content and authoring expertise using Adobe Experience Platform (DXP); develop, communicate and execute website launch plans- Execute marketing and lead generation tactics to support retail business development objectives for 48 retail offices across five states- Streamlined and led event execution, brand visibility and marketing promotion at 10 ag industry events each year- Launched company store for five brands on a new platform to expedite and simplify ordering.
EDUCATION
University of Northern Iowa
Bachelor of Arts - BA
SKILLS
ABOUT HEATHER LEE MONASTER
Marketing Strategy | Project Management | Communications | Brand Development
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